Australia’s First National Menopause Campaign

Australia’s First National Menopause Campaign: What It Means for Women Experiencing Symptoms

The campaign aims to help women better understand menopause and perimenopause, access trusted information, and feel more confident seeking support when they need it.

For many women, this is welcome recognition of a life stage that can affect sleep, mood, work, relationships, and overall wellbeing.

Just as importantly, it helps bring menopause into the conversation and encourages more open discussions about women's health.

Announced on 25 May 2026, the national campaign aims to improve awareness and understanding of menopause and perimenopause across Australia. Developed in consultation with health experts, community groups, and women with lived experience, the campaign follows recommendations from the Senate Inquiry into Menopause and Perimenopause. The inquiry highlighted that many women felt under-informed about symptoms, support options, and available healthcare services. The campaign will run nationally across television, cinema, digital media, social platforms, outdoor advertising, and regional publications through to December 2026.

Menopause is a natural stage of life, but many women reach it without knowing what symptoms to expect or where to find support. Some women may feel uncertain about whether their symptoms are related to menopause, while others may delay seeking advice because they believe their experience is something they simply need to manage on their own. This campaign aims to improve awareness, encourage open conversations, and help women feel more confident accessing trusted information and support. It also recognises that every woman's experience is different, with symptoms varying in type, frequency, and severity.

The campaign highlights a range of symptoms that may occur during menopause and perimenopause, including: Hot flushes Sleep disturbances Anxiety Brain fog Changes in mental wellbeing Many women may also experience night sweats, mood changes, irritability, fatigue, and changes to their daily comfort and routine. Recognising potential symptoms early can help women better understand what they are experiencing and have more informed conversations with their healthcare professional.

Perimenopause is the transition leading up to menopause, when hormone levels begin to fluctuate and symptoms may appear, even while periods continue. Menopause is generally defined as the point when a woman has gone 12 consecutive months without a menstrual period. Postmenopause refers to the years following menopause. While some symptoms improve over time, others may continue for some women. Understanding these stages can help women identify what support options may be most appropriate for their individual circumstances.

One of the campaign's key messages is that women do not need to navigate menopause alone. Support may include speaking with a GP, pharmacist, or other qualified healthcare professional, accessing trusted health information, and discussing symptom management options that suit individual needs. Lifestyle factors such as sleep, physical activity, stress management, and nutrition may also play an important role in overall wellbeing during menopause. The Australian Government has also announced broader women's health initiatives, including additional menopause-related healthcare support and expanded access to certain treatments. As every woman's experience is different, personalised advice is important.

For postmenopausal women seeking a non-prescription option, Promensil Menopause Double Strength may provide symptom support. Promensil Menopause Double Strength contains standardised red clover isoflavones and is formulated to relieve menopausal symptoms including hot flushes, night sweats, mild anxiety, and moodiness in postmenopausal women. Always read the label and follow the directions for use. If symptoms persist, talk to your health professional.

Consider speaking with a healthcare professional if menopause symptoms are affecting your sleep, mood, work, relationships, or daily wellbeing. It is also important to seek advice if symptoms are persistent, worsening, unusual, or if you are unsure whether they may be related to menopause or another health concern. Seeking advice early can help you better understand your options and make informed decisions about your health.

Australia's first national Menopause and Perimenopause Campaign is helping shine a spotlight on an important stage of women's health. Symptoms such as hot flushes, night sweats, sleep disturbances, mood changes, and mild anxiety can affect daily wellbeing, but women do not need to manage them alone. Access to trusted information, professional guidance, and appropriate support options can help women feel more informed, empowered, and supported throughout their menopause journey.

What is the Australian Government menopause campaign?

The Australian Government's Menopause and Perimenopause Campaign is Australia's first national awareness campaign focused on menopause. It aims to improve understanding, encourage open conversations, and help women access trusted information and support.

What symptoms can happen during menopause or perimenopause?

Symptoms can vary between women but may include hot flushes, night sweats, sleep disturbances, mood changes, anxiety, brain fog, and changes in overall wellbeing.

Is Promensil for perimenopause or postmenopause?

Promensil Menopause Double Strength is formulated for postmenopausal women and helps relieve symptoms including hot flushes, night sweats, mild anxiety, and moodiness. Always read the label and follow the directions for use.

When should I speak to a health professional about menopause symptoms?

You should speak with a healthcare professional if symptoms are affecting your quality of life, persist, worsen, or if you are unsure whether they may be related to menopause or another health condition.